We're Not Kidding. (Mostly.)
Humor. Culture. Goodies.

Welcome to Virtue.Tokyo, where we've bottled the essence of Japan's most uproarious virtues. Think less chanting, more chortling. We believe the path to enlightenment is paved with giggles and great gear. That's why we offer hilarious freebies and merchandise that'll make your spirit sing (and possibly snort). So go on, 'wash i' your worries away and dive into a world of witty wonders. Your dose of awesome awaits!